Declining mall traffic, competition from direct-to-consumer brands, and concerns about transparency in managing customer data were just a few factors in 2018 that caused more marketers to think seriously about developing new brand growth strategies. Leslie Zane, Founder of Triggers®, a growth catalyst company that helps Fortune 500 brands become the dominant and instinctive brand choice believes, “Every brand, whether a startup or an established household name, has untapped growth potential and the ability to become the automatic choice of more consumers.”
Together with Professor Michael Platt of the Wharton Neuroscience Initiative, Zane recently shared her principles for accelerating brand growth through Knowledge@Wharton, the school’s online business journal. She also elaborated on some of those thoughts for The Internationalist.
