What our clients say.
Brand leaders at Kraft Heinz, PepsiCo, Aetna, Colgate, MetLife and Kenvue, on working with Triggers®.
“Ragú Italian Sauce had been declining for 20 years, so we called in McKinsey. Two years and $7mm later, they hadn’t moved the needle. Triggers® turned around the business in a matter of months.”
Kraft HeinzDoug HealyVP Strategy & Insights, Kraft Heinz “Bain tells us our marketing is broken. Triggers® tells us how to fix it.”
AetnaDavid EdelmanCMO, Aetna (now at Harvard Business School) “Triggers’ work uncovering the instinctive drivers of health plans became the foundation of our brand work, our messaging, our imagery and even our member experience. This led to accelerated share increases in Medicare and Small Business.”
PepsiCoGreg LyonsFormer PepsiCo Beverage CMO “The Brand Connectome® is the one tool I’ve seen that directly links to my sales and provides actionable insights for adjusting marketing in real time.”
ColgateElyse KaneFormer Global VP, Colgate “There is only one problem with working with Triggers®. You quickly realize you should have hired them sooner.”
Kraft HeinzDoug HealyVP Strategy & Insights, Kraft Heinz “Triggers® is the application playbook for ‘How Brands Grow’.”
GatoradeEmily TheisSenior Director, Gatorade “Triggers’ work is the application playbook for ‘How Brands Grow.’ It enabled our marketing people to grow brand salience and accelerate growth across the portfolio.”
MetLifeMichael RobertsGlobal CMO, MetLife “We are using your platform to help MetLife shift to a consumer-driven organization and for our strategic work throughout the globe. The board has fully endorsed it, and it is helping us push our brand agenda forward.”
KenvueMichelle Wang GoodridgeUS President of Brand Growth, Kenvue “You made a big promise, and you delivered. In fact, I would say you totally exceeded our expectations.”
Kraft HeinzDoug HealyVP Strategy & Insights, Kraft Heinz “Well, it comes to no surprise, the initial reactions to the Triggers work are in, and the results are ‘We need this on all our other brands too.’”
Farmer & CompanyMichael FarmerCEO, Farmer & Company, Former Bain & Company Partner “If you’ve ever worked with Triggers®, you know you’ve worked with the best in the business.”
Mountain DewJP BittencourtVP Marketing, Mountain Dew “Today was just wonderful and the feedback (in real time) was off the charts. Multiple agencies and teams were pinging me on how much they appreciated being brought through the strategy and research findings, blended with your tight, optimistic and focused delivery.”
An academic’s view
“Triggers® maps brands’ connections in people’s memories, unlocking the ability to shape brand perceptions more rapidly and accelerate business growth.”
Read Leslie Zane and Michael Platt in Knowledge@WhartonHow the Brand Connectome® works
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