Applied behavioral science, two minutes at a time.
Watch Leslie Zane, founder of Triggers®, unpack instinctive brand preference, the Brand Connectome® and the myths that hold brands back. Practical, applied techniques marketers can actually use.
2:11The Net Promoter Score era is over. Enter the Brand Connectome®.
It’s time to throw out Net Promoter Score and embrace a new way to evaluate brands.
All videos
- 2:11
The Net Promoter Score era is over. Enter the Brand Connectome®.
2:30Is your brand suffering from Brand Dissolution? If so, you could have a digital discipline problem.
1:50Targeting versus creative. Which do you think has greater impact?
2:31Debunking loyalty. This is why consumers really buy.
2:14Being a disruptor isn’t about technology. It’s about having the right mindset.
2:16Loyalty-based marketing is dead. It’s time to embrace instinct.
2:48Changing brand preference at the speed of instinct.
1:37Negative associations can change a brand’s perceptions overnight.
2:47Does your brand have a Jeopardy problem? Let’s talk about brand assets.
1:34When your brand is attacked, don’t take the bait.
2:24Marketers, to accelerate growth, avoid the Core Customer Trap.
2:24Listen up, CMOs. This is what happens when good intentions turn bad for brands.
2:14Why do companies have such a difficult time driving organic growth? It’s not what you think.
2:24COVIDSTASIS: why Covid behaviors are here to stay.
2:09Marketers, don’t hamstring your partnerships!
2:28Let’s make the SheBelieves Cup as big as March Madness.
1:51It’s madness not to expand March Madness to women’s basketball.
2:062021 round-up: brand winners and losers
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