A box of Kraft Mac & Cheese on a kitchen counter, beside a pot of macaroni and cheese

Growth you can point at, fast.

Every number here comes with the time it took. A result without a time frame is just a claim.

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+14%same-store sales growth
A fast food brand changed a few signals in how people order and saw sales move within 6 months.
Within 6 months of launch
20 yrsof decline reversed
A packaged goods brand had been losing ground for twenty years. Bringing back what people used to associate it with turned the trend around.
Reversed within months
95%come back for more
Nearly every client comes back with a second question. The plan keeps working after we leave, and that’s the result we’re proudest of.
Across thirty years

Growth problems we’ve solved

Kraft Heinz
Measuring what drives choice, not only what happens.
Revealed valuable brand equity that survey feedback missed.
“As comes to no surprise, the initial reactions to the Triggers work are in, and the results are ‘We need this on all our other brands too.’”
Doug Healy, VP Strategy & Insights, Kraft Heinz
Ragú
Turning around a legacy brand.
Twenty years of decline, turned around in a matter of months.
“Ragú Italian Sauce had been declining for 20 years, so we called in McKinsey. Two years and $7mm later, they hadn’t moved the needle. Triggers® turned around the business in a matter of months.”
Kevin Ponticelli, President, Mizkan America
Post
Depositioning a dominant brand.
Double-digit growth for Great Grains.
DirecTV
Turning a commodity into a premium brand.
Significant inroads against cable, and double-digit growth for the brand.
Colgate
Improving growth and profitability.
Colgate Total, more competitive against Crest over ten years.
“There is only one problem with working with Triggers®. You quickly realize you should have hired them sooner.”
Elyse Kane, former Global VP, Colgate
Sabra
Reaching the next circle of consumers.
Higher penetration among mainstream consumers, and growth again.
GSK
Increasing patient requests.
A significant increase in patient requests for Zyban.

What they asked, what we found, what changed.

We don’t publish client Brand Connectomes. But we can show you the challenge a team brought us, what the Connectome revealed, and what changed next.

Packaged goods
Losing the shelf to private label
One of the questions we are asked most
The brand challenge
Why are shoppers switching to cheaper options when our quality hasn’t changed?
What the Brand Connectome® showed
Price wasn’t the reason. The brand had stopped showing the one thing shoppers used to recognize it by.
The triggers we built
They rebuilt packaging and messaging around that one thing. Switching slowed without cutting price.
Quick service
An older brand losing younger customers
Results within 6 months
The brand challenge
How do we win over Gen Z without losing our regulars?
What the Brand Connectome® showed
Both groups wanted the same things. They just responded to different signals.
The triggers we built
One campaign, two sets of triggers. Same-store sales up 14% within 6 months.
Financial services
Trusted brand, still not chosen
Twelve-week engagement
The brand challenge
We score highest on trust and still lose the shortlist. Why?
What the Brand Connectome® showed
People trusted them, but that trust wasn’t attached to anything. It never connected to the idea that this company would act in your interest.
The triggers we built
The plan connected the two. People started shortlisting them where trust alone hadn’t been enough.

Client names withheld where engagements are ongoing. Named case studies available under NDA.

The clients who come back all say the same thing.

Specific
Not a direction. A named list of what to change.
Fast
Answers in months, while the question still mattered.
Useful
The Growth System outlived the engagement.

“Triggers’ approach and experience and team are highly differentiated vs. what I’ve ever seen. I only wish I’d known them 15 years ago, or I might have had more success in my turnaround assignments.”

Risa Cretella, EVP, President, Meals & Beverage, Campbell’s

“You made a big promise, and you delivered. In fact, I would say you totally exceeded our expectations.”
Michelle Wang Goodridge, Kenvue
“Triggers®’ work is the application playbook for ‘How Brands Grow.’ It enabled our marketing people to grow brand salience and accelerate growth across the portfolio.”
Emily Theis, Gatorade
“We are using your platform to help MetLife shift to a consumer driven organization and for our strategic work throughout the globe. The board has fully endorsed it.”
Michael Roberts, Global CMO, MetLife
“Triggers® maps brands’ connections in people’s memories, unlocking the ability to shape brand perceptions more rapidly and accelerate business growth.”
Michael Platt, Wharton Professor of Psychology, Neuroscience & Marketing
“This may be the most impressive consulting and insights presentation I’ve ever sat through.”
Daniel Kaplan, PepsiCo
“You made a big promise, and you delivered. In fact, I would say you totally exceeded our expectations.”
Michelle Wang Goodridge, Kenvue
“Triggers®’ work is the application playbook for ‘How Brands Grow.’ It enabled our marketing people to grow brand salience and accelerate growth across the portfolio.”
Emily Theis, Gatorade
“We are using your platform to help MetLife shift to a consumer driven organization and for our strategic work throughout the globe. The board has fully endorsed it.”
Michael Roberts, Global CMO, MetLife
“Triggers® maps brands’ connections in people’s memories, unlocking the ability to shape brand perceptions more rapidly and accelerate business growth.”
Michael Platt, Wharton Professor of Psychology, Neuroscience & Marketing
“This may be the most impressive consulting and insights presentation I’ve ever sat through.”
Daniel Kaplan, PepsiCo